Ep 121 | Samia Gore

Written By Yasmin Nouri

This is What Happens When You Never Give Up

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Samia Gore is the founder and CEO of Body Complete Rx, a plant-based health and wellness nutritional supplement brand.

After giving birth to her fourth child, Samia was on a weight loss journey and was looking for natural, organic alternatives to help jumpstart her healthier lifestyle. She was sharing all her personal routines and tips online, and after building a large community of like-minded people on her social, she decided to create her own supplements that would cater to women like her.

After building and self-funding the brand for years, Samia was able to leave her day job and take her $5,000 investment and build a company that has generated over $10 million in sales - all within four years! Samia is the first Black female founder to break significant ground in the nutritional supplement industry.

We'll talk to Samia about what it's like to self-fund her business before seeing it grow, how she draws on self-trust to navigate fear & anxiety, and how having faith has helped her stay centered as an entrepreneur. She also shares her experience of overcoming imposter syndrome with education, her wisdom around dealing with naysayers, the realities of scaling a business that started as a one-person operation, and so much more.

Show Notes:

  • Addressing imposter syndrome with education. [3:05]

  • The roadblock that a lack of finances can create to pursuing a business. [3:20]

  • What to do about naysayers. [4:16]

  • The influence that Samia’s powerhouse mom has had on her life and career. [5:05]

  • Why an index card with a few wellness goals written on it was so significant to Samia. [6:26]

  • The main message she wants to communicate: try to be your best self! [9:01]

  • How Samia’s interest in wellness transformed into a business. [9:59]

  • The early, self-funded, DIY days of Samia’s supplement business as a full-time employee and mother. [15:41]

  • How Samia built awareness about her brand before a celebrity picked up on it. [17:05]

  • The role of Samia’s existing community in boosting growth. [19:47]

  • Why Samia recommends that everyone starts out by doing everything required to run their business. [20:27]

  • The bootstrapping process of funding her business with no loans or support. [22:37]

  • Marketing an unknown product on Vitamin Shoppe. [24:28]

  • Samia’s initial approach to managing a full-time job alongside her business. [26:31]

  • The success that followed taking the plunge and working on her business full-time. [28:01]

  • How Samia approached naysayers with a simple philosophy. [28:50]

  • Navigating fear with self-trust. [30:47]

  • The role of ritual, prayer, and meditation in recentering faith and trust in her life. [32:57]

  • Why Samia keeps a tight schedule with an early bedtime. [34:40]

  • The inner work Samia is doing on the theme of self-worth. [35:48]

  • Remaining mindful that there are seasons for everything and it’s not all pretty. [37:57]

  • What she wishes someone would have told her at the start of her career. [39:30]

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Yasmin Nouri
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