Ep 372 | Yasmin Nouri

Written By Yasmin Nouri

From 0 to 1: The Unsexy Truth About Launching an E-Commerce Brand, Starting a Podcast & Leaving the “Perfect” Job Behind

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I’m so excited to share this week’s episode with you. I joined my friend Carly on her podcast, Care Less with Carly, and wanted to share our conversation here. 

We talk about the moment I realized my “perfect on paper” finance career wasn’t right for me, and how I navigated the messy, scary transition into entrepreneurship. We also get into my relationship with burnout and perfectionism, how Behind Her Empire truly began, and the early steps that eventually led to building my business beeya. 

If you’ve ever felt torn between stability and a deeper calling, this episode is for you. That uncomfortable feeling is often the sign that something bigger is ahead. I hope it reminds you that you don’t need every step figured out to begin, and that trusting yourself can be the most powerful choice. I hope you enjoy this one! 

Show Notes:

  • Discovering Yasmin’s early career path and what drew her into finance. [02:15]

  • Feeling out of place in the corporate world and the moment she knew banking wasn’t for her. [05:51]

  • Signs of burnout and the pressure to constantly prove herself. [06:44]

  • Transitioning out of finance and exploring new paths in tech and startups. [08:19]

  • Why learning from others became Yasmin’s source of clarity and inspiration. [10:10]

  • Launching Behind Her Empire during the pandemic. [10:33]

  • Yasmin’s support pillars early on. [15:09]

  • Facing the fear of judgment and posting publicly for the first time. [16:00]

  • Why most people aren’t actually paying attention and why that’s freeing. [18:41]

  • Strengthening the muscle of not caring what others think. [22:05]

  • How building the podcast helped Yasmin develop boundaries and confidence. [22:33]

  • Traits shared by the world’s most accomplished women. [23:27]

  • Learning to enjoy the journey rather than chase the destination. [25:16]

  • Starting beeya: Yasmin’s health struggles and how her business idea was born. [27:31]

  • Honoring wellness: why sleep, food, and movement matter. [31:51]

  • Advice for listeners stuck between a safe career and their creative calling. [33:23]

  • What Yasmin is dreaming about next and what she hopes to inspire in others. [34:19]

This episode is brought to you by Beeya:

  • If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

  • Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

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Yasmin Nouri
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Ep 371 | Allison Evans